Roofing Company
Storm-season ready: #1 for emergency roof repair
A roofing company needed to capture storm-season demand. We built a seasonal SEO engine that put them at the top of emergency repair searches exactly when storms hit — driving a 6x return on their agency retainer.
The Challenge
Roofing is brutally seasonal and dominated by national lead-gen sites. The agency's client was paying for clicks but losing every organic opportunity to aggregators. They needed a white-label partner who understood storm-cycle demand.
Our Solution
We built a storm-readiness content architecture, location pages for every service city, and a rapid-response publishing workflow triggered by weather events. Schema markup and review acceleration rounded out the play.
The Results
The client ranked #1 for 'emergency roof repair' in 4 cities ahead of storm season. Organic leads grew 538% during peak months, and the agency upsold the client to a year-round retainer.
90-Day Execution Plan
Storm-Ready Foundation
Technical audit, location page scaffolding, and weather-triggered content calendar built and approved.
Seasonal Launch
Emergency repair pages published and indexed ahead of storm season. Review acceleration campaign deployed.
Peak Capture
#1 rankings secured for emergency terms. Lead volume peaked precisely as storms arrived.
White-Label Services Delivered
- Seasonal SEO Strategy
- Location Page Architecture
- Review Acceleration
- Schema Markup
"Our client was ready when the storms hit. SEO Game's team understood the seasonality better than we did. The white-label delivery was seamless."