·seogame.com/case-study/dental-seo/
Case Study Local SEO · Dental

How a 12-Location Dental Group
Dominated Google Maps in 28 Days

A multi-location dental group expanding across three cities needed consistent, scalable local SEO. SEO Game built a systematic Package 2 approach — individual location pages, GBP management, heatmap grid tracking, and AI visibility across all 12 practices simultaneously.

+340%

Organic Traffic

#1

Google Maps Rank

12

Locations Managed

28 Days

First Results

The Challenge

The group had 12 dental practices across three cities but almost no online visibility. Each location had an unoptimised Google Business Profile, no local landing pages, and weak citation profiles. Competitors — many with lower quality of care — were outranking them across every high-intent local keyword. They needed a scalable, white-label solution that could run across all locations simultaneously.

What We Did

01

Week 1–2

Foundation

Full technical audit across all 12 sites, GSC cleanup, Core Web Vitals fixes, and GBP profiles rebuilt from scratch.

02

Week 3–4

Content & Local

Geo-targeted location pages published, local citations built and cleaned, review response strategy deployed.

03

Month 2

Rankings Move

All 12 locations enter top-3 in Google Maps. Heatmap grid confirms coverage across every zip code in each city.

04

Month 3

Full Dominance

340% traffic increase confirmed in GA4. AI visibility locked in. Client renews all 12 locations.

The Results

  • Ranked #1 in Google Maps for "dentist near me" across all 12 locations
  • Organic traffic grew 340% in the first 90 days
  • 81-point heatmap grid confirmed city-wide dominance
  • AI visibility secured across Google AI Overviews and ChatGPT
  • GBP profiles fully optimised — review velocity tripled
  • Custom location pages built for every service area
  • Bi-weekly branded reports delivered to ownership group

"We went from invisible to owning the map pack across all three cities. Every location is now ranking, every GBP is optimised, and the heatmap reports are something we actually show in ownership meetings. The 30-day trial sold us immediately."

Dr. R. Calloway

Managing Partner · Multi-Location Dental Group

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