A. Linkpopularity from
Competitor Link Analysis and Submission to Top Performing Referral Links
B. Link reputation / Linkpopularity
Campaign
C. Linkpopularity from
Portal Submission (Directories) to Hub Oriented Sites such as Yahoo!
and DMOZ.org
D. Linkpopularity from
Manual Search Engine Submission
E. Linkpopularity from
Paid Inclusion Search Engines
F. Website HTML Overhaul
and Tweaking for Improving Search Engine Optimization
G. Report Generation:
WebPosition, In-house Marketshare Reporter and other Site Catalyst Programs
(web analytics)
H. Cost-per-Click (CPC)
Campaign Setup, Monitoring and Bidranking
I. Search Portal Feeds
for Product Submission Campaigns
J. eBay and other Auction
Sites Campaign
K. Email Marketing Campaign
and a Follow up Phone Call
L. Affiliate Program Management
and Setup
M. Improving Site Conversion
and Tracking Campaign
N. Mini-site Development
Campaign
O. Software Development
and Promotion
P. Business Networking
and Growth Development
Q. e-Commerce / Shopping
Cart Implementation
R. Postcards/Business
Card & Newsletters both Print and e-Mail
S. Newsletter Advertising
& Traditional Website Advertising (Banner Buys, CPM deals)
T. Adsense by Google CAMPAIGN
U. A Tell A Friend Service
For Your Web Site
V. Grassroots Campaigning
W. Search Engine Mistreatment
Recovery from Previous Unethical SEO Firms and Other Negative Publicity
Cleanups
X. Blog RSS Feed and XML
Set-up and Submission
Y. Expired Traffic Website
Development and Domain Acquisitions
Z. One-on-One Consultation
from a Representative of Meridian Business Services
A. Linkpopularity from
Competitor Link Analysis and Submission to Top Performing Referral
Links - ^Top^
Project Objective Background:
Meridian Business Services determines the following as the project
objectives: (Monthly)
* Analysis of backward links in the search engines to over 25 of
your competitors.
* Consistent submission to Top Performing Referral Links on a Monthly
Basis
* Monthly Report of all the new top referral sites submitted using
the Arelis program and manual submissions to add URL to site
Benefits:
If a qualitative incoming link is good enough for your competitors
using the backward linking system and identification process, then
it is good enough for you. Not only will you receive more traffic
but your linkpopularity will rise as well as your optimization in
the search engines, most importantly Google which makes up 80% of
the search engine marketshare.
Example of a Logo Design Company:
http://www.01-logo-design.com
http://www.1800mylogo.com
http://www.360logodesign.com
http://www.abclogodesign.com
http://www.aneatlittlepackage.com
http://www.ars-logo-design.com
...plus 25 more logo design company competitors
http://www.americanflagsusa.com/links.htm
http://www.americanflagsusa.com/links.htm
http://www.americanflagsusa.com/links.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
http://www.americanhomespun.com/links5.htm
The following 2 sites above have links to logo design companies therefore;
if it is good enough for them it would be good enough for the logo
design client. This client would then receive a monthly update of
all the latest sites that have been requested for a URL add as well
as highlights of those incoming links that have added their link to
the site.
Solution(s):
Meridian Business Services will do the following:
Negotiate for incoming links by contacting webmasters and owners of
sites as well as submitting to sites that have an add URL function
on their site.
NOTE: Linkpopularity and reputation management are
two items that we focus on the most. We also focus on submissions
to Yahoo, Business.com, DMOZ.org and other search engines and sites
that Google deems as hub sites. See campaign C.
-----
B. Link reputation
/ Linkpopularity Campaign - ^Top^
Project Objective Background: (Monthly or Occasionally)
There are a number of business partners including our own network
of 100 sites or more that we work directly that provide direct incoming
links from their home page to your site. Our business partners that
provide incoming links to your site charge a small yearly or monthly
fee.
Benefits:
The more incoming links from a top ranking site to your site, the
higher the search engine ranking(s). If done right, you will see your
number one keyword(s) jump dramatically in the search engines, most
importantly at Google. When you sign up for Meridian Business Services
you will immediately begin benefiting from our own network sites of
100 or more as well as sound advice of the best sites to be submitted
to from our business partners' sites. This process is so successful
that many of our clients actively hunt for top PageRanking sites themselves
so that we can speed up the process. We love when the client gets
involved and encourage our clients monthly to get higher search engine
optimization for their top keywords.
Example:
We use the free toolbar provide by Google to check backward links
before we assess an incoming link campaign.
If the client is lacking incoming links we will then consult with
the client of the possible solutions available to them that can immediately
start improving their search engine optimization for their number
one obtainable keyword. We've seen top 10 results in Google happen
almost immediately depending on when Google does its dance.
Solution(s):
Meridian Business Services will do the following:
Negotiate business partners and for incoming linkpopularity and reputation.
Some associated costs vary from $75 a year for one site to $500 for
500 incoming links. Please speak to a Meridian Business Service Representative
for a customized incoming link proposal.
NOTE: As we continually coach our clients about the
importance of link reputation and linkpopularity, we also use the
analogy of educating your children in school: When you drop your kids
off at the bus stop or at the schools' doors you never then go home
and wash your hands clean and say, "Well, it's up to the school
system to teach my child." The same kind of standard can not
be applied for promoting your business website. We want you to be
educated and informed.
-----
C. Linkpopularity from
Portal Submission (Directories) to Hub Oriented Sites such as Yahoo!
and DMOZ.org - ^Top^
Project Objective Background: (Monthly or Occasionally)
Whether you have a Yahoo! listing or a DMOZ.org listing you may benefit
on a revision or second listing in either of these highly important
portals. Directory submissions to the Better Business Bureau, Chamber
of Commerce, Business.com will do wonders for your overall search
engine optimization.
Benefits:
Google and other search engines that provide organic listings for
free look up to these portals and directories as superior hubs to
give you the edge and unfair advantage over your competitors and top
rankings for your number one keywords. The more incoming links from
hub sites picked up by Google and other search engines, the higher
search engine ranking.
Example:
Immediately, we can analyze and make recommendations to modify or
submit a listing that is in Yahoo! or DMOZ.org. As your advocate,
we have had many years of experience on how to contact editors at
these directories and expedite the right changes. We also will evaluate
if there is an advertising opportunity that can improve traffic ten
fold. Another tip will be to do an outbound linking campaign to these
portals from the home page.
About
AskJeeves
DMOZ
Jayde
JoeAnt
GoGuides.org
Looksmart
Rex
TurnPike
Yahoo!
Zeal
Other Directories
Ditto
HotRate
LinkMaster
NetInsert
MavicaNet
OneMission
OpenHere
Quango
Scrub The Web
SearchKing
SearchTheWeb
SurfGopher
SurfSafely
Walhello
WWW Riot
ZippyFinder
411Locate
Solution(s):
Meridian Business Services will do the following:
* Analyze the necessary modifications and budget advertising costs
for new submissions.
* Negotiate with editors to expedite modifications or ads
* Generate search engine optimization creatives to be submitted
* Monthly Submission and Reporting of all new directories submitted.
NOTE: Please refer to our search
engine case studies of top portals and hub sites.
-----
D. Linkpopularity from
Manual Search Engine Submission - ^Top^
Project Objective Background: (Monthly)
There are many search engines, not link farms or Free for All (FFA)
sites, that requires extra cream care that can not only drive targeted
traffic to your site but also build linkpopularity for the grand daddy
of them all Google.
Benefits:
This is just our opinion of course. Google doesn't give away its secrets
to its algorithm, unfortunately.
Example:
There are many search engine directories that contain the most updated
search engines that are either long standing or are new comers to
the industry. We submit to all of them and generate a monthly report
of the status of your site for new site submission to resubmitting
to the following on a monthly basis:
AltaVista
AlltheWeb (Fast)
Inktomi (Free Sites)
Alexa
Exact Seek
National Directory
SearchHippo
SearchIT
TryAmerica
What-U-Seek
Example of a Report:
Completed promotions and award applications (29):
Promotion Last done
---------------------------------------- ---------
Aeiwi 10/11/2003
Alexa 10/11/2003
ExactSeek 10/11/2003
Rex 10/11/2003
Scrub The Web 10/11/2003
SearchIt 10/11/2003
SurfGopher 10/11/2003
Teoma CHARGES
TryAmerica 10/11/2003
TurnPike 10/11/2003
Walhello 10/11/2003
Incomplete or undone promotions and award applications (65):
Promotion Status
---------------------------------------- --------------
411Locate ** Failed **
About.com (formerly, The Mining Company) MANUAL
Abrexa MANUAL
AllBusiness MANUAL
Solution(s):
Meridian Business Services will do the following:
* Analyze the necessary modifications and budget advertising costs
for new submissions.
* Negotiate with search engines to expedite modifications or ads
* Generate search engine optimization creatives to be submitted
* Monthly Submission and Reporting of all new search engines submitted.
NOTE: Search Engine
Case Studies - It is not necessary to submit a site to Google,
although we manually do it one time. http://www.google.com/addurl.html
Google's search engine robot (Googlebot) finds sites to include into
its database from spidering off other sites. It's a huge myth if a
proclaimed search engine consultant advises you that you need your
site submitted to thousands of search engines and that they submit
your site to them every month. This will actually harm your rankings
to submit your site to FFA and link farm sites.
-----
E. Linkpopularity from
Paid Inclusion Search Engines - ^Top^
Project Objective Background: (Monthly or Occasionally)
There are some search engines that require a yearly submission between
$12 -$25 to be included in the database. Or for larger e-commerce
sites of 500 products an XML data feed can be generated of your entire
site which will guarantee inclusion to the following searches: (This
campaign can also build linkpopularity for Google.)
Inktomi
Ask Jeeves
Teoma
Towersearch
ExactSeek
What-U-Seek
Excite
Lycos
Benefits:
Inktomi is by far the most important out of all of these, second is
AskJeeves and Teoma. The other search engines such as Excite and Lycos
were once organic search engines that have decreased in size and have
gone to a paid inclusion method due to new ownership. The benefits
again are that your site will generate targeted traffic from search
engine optimization overseen by experienced site submission professionals.
Meridian Business Service consultants have personalized experience
with every one of these paid inclusion sites and will have a clear
understanding to your website and which marketing strategy is right
for you.
Example:
Inktomi begins at $25 a URL for a site submission. Depending on the
URL/Domain's linkpopularity and the site's creation (i.e. Title (meta-tags),
<h1>, anchor links, body text and linking structure), a $100
budget for 4 URLs will generate for the year over 10,000 visitors
of targeted search engine traffic.
Solution(s):
Meridian Business Services will do the following:
* Analyze the necessary modifications and budget advertising costs
for new submissions.
* Negotiate with search engines to expedite modifications or ads
* Generate search engine optimization creatives to be submitted
* Monthly Submission and Reporting of all new search engines submitted.
NOTE: Search Engine
Case Studies - AltaVista has a paid inclusion program that we
do not recommend ever signing up with; however, all the others mentioned
in the paid inclusion campaign will generate targeted traffic. Depending
on the growth of the paid inclusion search engine, we've seen client's
traffic dramatically increase which equals more sales.
-----
F. Website HTML Overhaul
and Tweaking for Improving Search Engine Optimization - ^Top^
Project Objective Background: (Monthly)
All the linkpopularity and search engine submission in the world doesn't
match up to a hill of beans if the site and its entire internal links,
including a sitemap, are search engine friendly.
Benefits:
We will determine along with the client what are the top keywords
and build theme pages that are search engine friendly to get you to
the top.
Example:
Many sites were designed by a webmaster or design firm with no Search
Engine skills. Most of them went to the "if you build it, they
will come" school of thought. These sites are easy to detect
and a small change can generate a major increase in traffic for the
targeted keywords. For instance, who hasn't visited a site where the
title tag says: Welcome to my website. What a waste.
Solution(s):
Meridian Business Services will do the following:
Small modifications and tweaking in the 4 major areas include:
* Title and Meta-tags (meta-tag tweaking is an ongoing battle)
* H1 tags and Cascade Style Sheet tips
* Body Text modification to insert top keywords
* Anchor Links to internal and outward links
* Sitemap generation
NOTE: If your site is dynamically generated and has
hundreds of back pages, small modifications on your hosting solution
could make a world of difference. If you have a static page and we
identify around 20 to 50 back pages, we will modify all of them to
get the most out of them.
-----
G. Report Generation
Using WebPosition and Our In-house Marketshare Reporter and other
Site Catalyst Programs (web analytics) - ^Top^
Project Objective Background: (Monthly)
After all, what is going to keep our feet to the fire. Wouldn't you
like to see changes in search engine optimization, more relevant traffic
and sales? If you do then you will want to know what the heck we are
doing for you. Early on, we'll take a snap shot of your site as to
where it ranks and give you a monthly progress using webposition search
engine rankings. We will also use in-house tools to share with you
the top marketshare for your top keywords and who of all your competitors
is getting that traffic. We'll also estimate to the best of our ability
the amount of monthly traffic you are receiving from organic search
results and what you are possibly missing.
Benefits:
Identify your competitors and your search engine rankings compared
to them. This will help us as well as you monitor your site. We will
educate you on what to look for and how keep our feet to the fire
in order to get all your advertising dollars working to the fullest.
We will benefit by watching your business grow to full capacity as
your site and its profitability continues to escalate. From these
successes and more, we will be better to turn more of that money back
into search engine marketing and other internet marketing that will
in turn demonstrate a positive Return on Investment (ROI).
Example:
How do you know if something works or not? Proper web analytic tools
will help determine whether a cost-per-click (CPC) or a paid inclusion
campaign is working and whether we should pump more money into it
or dump it. Some analytic programs are free along with a small button
on the bottom of your page or you can pay up to $1000 a month for
a robust site catalyst program with all the bells and whistles.
Immediately we will get you set up with monthly Webposition reports
that will monitor search engine rankings and we'll also provide marketshare
reports. These reports will be useful for all. See a sample of report
that you'll receive
Solution(s):
Meridian Business Services will do the following:
* Send and generate monthly webposition reports for your targeted
selected keywords of around 25 keywords
* Monthly Marketshare Reports
* Provide consultation and interpretation of the reports that we send
by email
NOTE: Request for an example of a webposition report
and other marketshare reports shared with our clients.
-----
H.Cost-per-Click (CPC)
Campaign Setup, Monitoring and Bidranking - ^Top^
Project Objective Background: (Monthly)
Cost-per-Click is here to stay. For controlling certain keyword titles
and descriptions this is a great way to instantly start generating
relevant traffic. However, it can be costly. (Anywhere from $100 a
month to $5000 a month or more)
Benefits:
CPC traffic from Overture can generate the top 3 placements in a search
engine like Yahoo! above the organic listings and many more search
engines. If you have a unique keyword, Meridian Business Services
can setup your CPC campaign for 500 - 1000 keywords strong. Also,
if you are impatient with Google's organic listings, you can purchase
keyword buys through their Adwords program with sponsored listings
on the side. Keyword buys will also benefit you with relevant traffic
from meta-crawlers like Dogpile and search.com with very low Findwhat
buys.
The most beneficial aspect of a productive CPC campaign would be
a thorough analysis of what works and what doesn't. This type of reporting
is priceless.
Example:
Coming up with the right creative (title and description) and landing
page make or break a CPC campaign. Most traffic can be sent directly
to the homepage, but you'll want to know your ROI per keyword, otherwise,
you won't be able to know if the keyword is worth the average $1.00
a click charge. For a customized CPC campaign, we can provide unique
tracking through web site catalyst or pay extra for outside services
provided by www.conversionruler.com ($25 a month), Google's snippet
of coding or Overture's $50 a month service. Implementation of the
snippet of coding will go throughout the site, including the thank
you pages of the secure site and thank you page of request for proposal
page or what ever you the client deem as a conversion or a success.
Solution(s):
Meridian Business Services will do the following:
* Setup keywords and creative for the big three.
* Modify any keywords or creatives that aren't working to their full
potential
* Setup tracking
* Consultation/Implementation to the entire CPC movement and advice
on the latest happenings in the industry and setup/modification
* Expert Meridian Business Service consultants will be able to identify
from the reports generated from the CPC campaign what to target for
organic rankings. This type of analysis is priceless to the client
and in most cases a real eye opener of what keywords work and which
ones don't.
* Set-up all keywords on our Bidrank account (Overture and Findwhat
and more) so that we can crush the competitor's monthly budgets with
insider maximum bidding, budget plans and 10-minute auto bid to keep
prices down and out of bid wars.
NOTE: Search Engine
Case Studies - Other CPC engines are relatively cheaper than the
big 3 (Overture, Google and Findwhat) and our worth experimenting
with. Such as searchfeed.com, sprinks.com (google.com just acquired),
180solutions and many more.
-----
I. Search Portal Feeds
for Product Submission Campaigns - ^Top^
Project Objective Background: (Monthly)
In the beginning of internet marketing, consumers bought something
because they trusted a site and were able to find an item. Now they
have choice and they want to compare. Thus, compare shopping sites
such as Dealtime, Froogle and others became the industry leaders.
If you sell products online and don't use search portal feeds, you're
missing opportunities. This feeding frenzy is driven up by large websites
like Yahoo! and others. See a recent report about the feeding frenzy.
Benefits:
If you sell products online and don't use these feeds (XML and others),
you may be missing opportunities to get your product sold, plain and
simple. Associated costs could get costly due to a CPC or paid inclusion
method.
Example: (images of each shopping site should be captured
for the website)
Google's Froogle accepts free feeds and its shopping engine which
is technically still in beta will go live soon. Froogle feeds are
tab delimited from a spreadsheet generated. Submitting a feed gets
no guarantee of rank or even traffic but will be eventually incorporated
to the organic listings once the Beta version is over. Also, the price
is right, free.
Yahoo! Shopping feed may in the future be willing to include your
products in Yahoo!'s Shopping area, based on its own crawl for free,
or you can take advantage of Yahoo! Product Submit. Yahoo! does not
seem to give internal products (those in Yahoo! stores), or paid search
feeds preferential treatment (higher position). However, all indications
are that we will see some major changes at Yahoo! Shopping within
its comparison shopping service. Recently, it launched SmartSort described
as a personalized sorting system for results. If you have a Yahoo!
Store, it is easy to get your products included in the shopping area.
A simple opt-in is all it takes. If you don't have a store, then the
feed submission is for you.
AOL Shopping has a shopping area accessible within the AOL community
and to those who shop from AOL.com. CPCs (cost-per-click) are based
on industry category and negotiated with the AOL sales team. Feeds
can be adjusted for seasonally or other factors.
MSN Shopping has an internal shopping comparison engine where tax
and shipping policies are displayed along with your logo. Search results
display based on relevance. As with many of the feeds, data can be
updated daily. MSN has a holistic relationship with its advertisers,
so feed pricing is dependant on an overall package.
Shopping.com or better known as DealTime determines its future lies
in form and pay per performance. It's a hub where shoppers can start
a search for any product. Feeds can regularly be updated. Shopping.com
runs a paid placement auction where you can specify the CPC you're
willing to pay and is subject to minimum and maximum bidding.
MySimon is one of the early shopping bots. Now, MySimon accepts data
feeds from thousands of merchants. CPCs are based on category so pricing
will vary.
PriceGrabber accepts feeds in a variety of formats as do most other
providers, but also will build a store with its Storefronts program.
It's an alternative to the Yahoo! Stores or Amazon Services.
Nextag is similar to Shopping.com, Nextag runs a paid placement system
to determine the default position for advertisers in the search results.
BizRate is an excellent service and allows merchants to sign up for
its ratings service. The data, of course, is extremely valuable to
marketers. Beyond merchant surveys, BizRate accepts merchant feeds
in a paid placement environment.
Amazon Services is moving towards a mall model. Merchants of all
kinds can submit feeds and build stores. One of the best descriptions
of the service comes from a job posting: "Amazon Services provides
retailers a turnkey, outsourced e-commerce solution that incorporates
Amazon.com's widely recognized shopping features and technology, while
still allowing retailers to entirely control the look and feel of
their Web sites." Sounds tempting.
Solution(s):
Meridian Business Services will do the following:
* Consult, Setup, Implement and Track
* Setup banners and images that are required
* Setup data feeds, spreadsheets and other methods
* Upload necessary files, setup accounts, generate creatives
* Monitor and Track
NOTE: In order to tap the power of your product and
page feeds in a manner that delivers acceptable ROI isn't trivial,
therefore, this will need to be set up before we implement the process.
At Meridian Business Services we have a deep understanding not only
of the technical specifications of each feed that's to be developed
and managed, but also how feed management will be executed to assure
the right blend of ROI, spending level and profitability. Each traffic
vendor that accepts feeds has slightly different specifications. Some
accept images, pricing, inventory product descriptions, keywords,
and a variety of other information for the feed. Have no fear Meridian
Business Service is here to stay.
-----
J. eBay and other Auction
Sites Campaign - ^Top^
Project Objective Background: (Monthly)
Take your product to where people shop and do it well or tuff chance.
Benefits:
Not only will online auctions generate sales but will also bring qualitative
leads via email or phone. As a matter of fact, we have clients that
spend $100 a month in eBay yet never generate direct sales from their
ad campaigns. However, they do generate a ton of sales through the
internet marketing process because their customers found them there
first.
Example:
Some eBay ads in a typical 10-day life-cycle can generate up to 500
visits compared to an Overture CPC campaign could be worth close to
$100 for just a fraction of a cost or around $20. To continue with
this type of success, eBay currently has a CPC campaign available
that is not taken advantage of yet by the major vendors and can bring
in traffic to an eBay store for just .10 a click on any important
keywords.
Solution(s):
Meridian Business Services will do the following:
* Consult, Setup, Implement and Track
* Setup banners, animated banners & images, websites, stores and
about me pages
* Upload necessary files, setup accounts, generate follow up creatives
* Monitor and Track
NOTE: There are other online auctions sites that can
push products off the shelf that we have experience in using so depending
on the product one auction site may be better than another.
-----
K. Email Marketing
Campaign and a Follow up Phone Call - ^Top^
Project Objective Background: (Monthly)
Many of our clients have been compiling and obtaining customer databases
since the initial opening of their website for 5 years or more. Others
are just beginning to capture customer information of their most recent
buyers or opted-in emails. At Meridian Business Services, we understand
and explain to our clients from the very beginning that capturing
customer info from visitors on the website is beyond crucial, it's
the life-blood of your survival.
Out of all their captured information from a customer database, a
phone number is most valuable, second is email. We offer solutions
to both. Phone numbers assist your business with follow up conversations
with a live representative of your company about your products and
services. Email is important because it may be difficult to reach
those customers and you may want to contact them all with an email
broadcast if necessary.
Benefits:
Because a customer database is so important, we immediately recommend
and implement to all our clients a customized database or a simple
opt-in email lead generation form from the very beginning. To discuss
all the possibilities (up sales, cross-sales, re-sales and other techniques)
that a customer database can do for you and your business, please
consult a Meridian Business Consultant. We might mention that if you
are building a business to later be sold or acquired you must understand
that the first thing a potential capitalist looks at is the customer
database and how well it is developed and up-to-date.
Example:
For clients that already have email leads, we then can assist in generating
professional text and html email creatives and deliver for a client
on a monthly or bi-monthly basis. For sites that don't have a customer
database of emails we can do email blasts from rented lists on a CPM
basis from leading and screened brokers. We also do bullet proof emails
if you have a product that must get to the millions of schmucks. And
for some of our clients, you may want to capture emails from potential
business partners in a particular industry and then announce via email
and phone your products and services.
Finally, at Meridian Business Services we have a call center that
can handle all follow up calls on missed sales and can handle all
your outbound and in-bound calling needs. That is why we say the phone
number is most valuable because those customers that have opted-in
to hear back from you. In this manner one of our professional advocates
could be working for you full time.
Solution(s):
Meridian Business Services will do the following:
* Consult, Setup, Implement and Track
* Setup banners, animated banners & images, email websites and
landing pages
* Upload necessary files, setup accounts, generate follow up creatives
* Collect emails, broker email lists, manage customer database
* Develop customized database
* Send emails for a company newsletter
* Monitor and Track
NOTE: At Meridian Business Services we want to tailor
care your needs. Whether it is a Cost Per Acquisition (CPA) arrangement
or straight project-by-project development, we'll work with you to
get the project done on whatever budget you may have.
-----
L. Affiliate Program
Management and Setup - ^Top^
Project Objective Background: (Monthly)
Would you like your network of affiliates to count towards your link
popularity?
We manage all kinds of affiliate programs. Commission Junction seems
to be the most popular of the bunch, but we've noticed a common thread
with the 99% of all the affiliate software programs available, none
effectively count towards your linkpopularity from the search engines,
especially Google. We've been asked by our clients if we were aware
of a solution that would take their affiliate publishers and give
them linkpopularity. Well, if you are familiar with what's at stake
here, you too wouldn't want all of your recruiting efforts to populate
the affiliate program URL or a customized domain. Hopefully, you would
want all of your affiliate publishers' links from their sites promoting
your main website. Therefore, we've developed our own affiliate program
to fulfill this need. We also found, from one of our business partners,
another affiliate software system that has even more robust features
that we use from time to time. These affiliate software solutions
are the only affiliate links guaranteed to allow your affiliate network
to count towards your search engine link popularity.
Benefits:
Would you rather have your affiliates use the industry standard affiliate
link that resembles this:
https://www.thirdpartysolution.net/cgi-bin/hit.cgi?client=merchantid&aflt=affiliateid
Or, would you rather your affiliates have a short link with your domain
name like this for use in plain text like e-mail and offline:
www.YourDomain.com/?affiliateid
And for use in linking from web pages, simply use your main domain,
like this:
www.YourDomain.com
You can open your affiliate program to the offline world with short
branded affiliate links for:
* Print Ads
* Flyers
* Business Cards
* Word Of Mouth
* Radio
* Television
* Imagination Is The Only Limit!
More Benefits? You bet!
* Easy to Use
* No Download and Installation of Software Required
* System is 100% web based -- Be live in minutes!
* Proven, stable SQL based system
* Shopping Cart Included!
* No Limit On Number Of Affiliates
* No Commission Taken On Affiliate Payments!
* Unbelievable Mega Load of Features!
* Over 10,000 affiliates in network!
* No Monthly Fee!
* Software hosted not on your servers
* Take it for a 15 day free test drive
Example:
Make No Compromise!
Your affiliate tracking solution will be the heart of your affiliate
program and is vital to its success. Insist on...
Proven, stable system
* Ongoing, top-notch support for you and your affiliates
* Rich in features, providing the tools you need
* A company based on honor and commitment
Solution(s):
Meridian Business Services will do the following:
* Setup and consult on the best form of an affiliate program that
is vital to its success
(E.g. What are your payouts going to be: CPC, Cost per sale or lead
or a hybrid of both etc.)
* Customize affiliate welcome letter
* Follow-up auto responder to send new affiliates your own training
course
* Recurring commissions
* Deep linking to specific pages
* Override commissions for specific affiliates
* Flexible form integration
* Broadcast personalized e-mail to affiliates in * Plain Text or HTML,
customized with their affiliate link at any point you choose
* Multi tier support (unlimited number)
* Pre-screening option
* Generate unlimited banners (468x60, 310x90, 150x150, interactive
banners, search boxes etc.) unlimited text links and unlimited HTML
links all customized automatically for your affiliates, each of which
can point to any page you specify
and much, much more!
* Train and Teach you all that you need to know about your affiliate
program and how to operate to give you the option to run it yourself.
NOTE:
-----
M. Improving Site Conversion
and Tracking Campaign - ^Top^
Project Objective Background: (Monthly)
Does your website suck? We help our clients to recognize good design
and internet marketing techniques that work by looking at badly designed
and marketed sites. Then we assist with Site Architecture, Meta tags,
and site content.
Benefits:
All the Internet Marketing campaigns in the world along with increased
traffic to your site won't mean squat unless you can convert your
visitors to a sale or a monitored success. Our designers and professional
marketing consultants will usually go through a giant checklist of
things to do before traffic can start coming in, otherwise the traffic
will be useless. Please consult a Meridian Business Service Representative
to go step-by-step to discuss necessary changes that need to happen
to measure success.
Example:
During a phone consultation or email follow-up we will constantly
be recommending necessary changes that must happen on a step-by-step
basis. We can go as fast as you'd like or a slow as you need depending
on what type of payment mode you want to invest in.
Solution(s):
Meridian Business Services will do the following:
* Multiple animated banners and image development, including new logo
design etc.
* Good product imagery and branding
* Complete redesign or initial site design
* Indirect sales approach or free assessment testing
* Free offer or giveaway
* Pop-under on entry and on exit
* Easier navigation
* Sitemap generation that will help both the search engine robots
and the customer on the page to navigate
* Online chat with the Instant Message of the user's choice along
with web-based chat
* Opt-in mailing list for potential newsletters and frequent updates
* Collaborated blogs or RSS data feed development
* Affiliate program development and tell-a-friend communication
* Proper and related up sales to a product or service
* Bundling techniques of similar products or services
* AND MOST IMPORTANT, credibility development for e-commerce and credit
card transactions.
NOTE: If you need something customized such as a database
for your customers or employees or just need to have operations run
smothers feel free to ask us what we can do for you.
-----
N. Mini-site Development
Campaign - ^Top^
Project Objective Background: (Monthly)
Not everyone can be in the top 10 in Google, but if you were for one
of your top performing keywords, wouldn't you like to own more than
just 10% of the marketshare? Not to mention, wouldn't you like to
expand on other top performing keywords that you currently have been
unable to do so with only one website?
Benefits:
Targeted specific websites all generating relevant search engine traffic
to your business is one of the most effective ways to effectively
market your product and service. At Meridian Business Services, we
carefully consult with you about a long term strategy to create 1,
2 or even 14 sites in a year's time. When properly submitted in the
search engines, these sites will increase traffic and improve linkpopularity
to your main home page.
Example:
We build many targeted specific websites for our clients that do all
types of functionality. The turn around on some of these sites are
between 48 hours to one week. All of the sites are eligible to be
submitted for review to the editors at DMOZ.org and Yahoo! And the
best part about it is that you own the domain as well as the hosting
solution contract which could run between $10 - $30 a year. (If you
are paying anymore than $5 a month for hosting, you are getting ripped
off for a targeted specific website.)
The most popular of the targeted specific website that we develop
is what we call industrial portals. Industrial portals portray a product
or service and then do competitive analysis on the industry as well
as comparison breakdowns. For specifics, please contact us for ideas.
Solution(s):
Meridian Business Services will do the following:
* Develop a strategy for the year or duration of contract (E.g. create
1, 2 or even 14 sites)
* Develop websites on exact timetable decided upon
* Submit sites to DMOZ.org, Yahoo! and other Search Engines and Portals
* Site redesign (this is the stage when an industrial can be created)
* Set up tracking analysis
* Report on progress
NOTE: The entire process is very customized, please
consult with a Meridian Business Services representative to get an
exact quote on associated costs and timetable process details.
-----
O. Software Development
and Promotion - ^Top^
Project Objective Background: (Monthly, Optional)
In the beginning there was software. Then there was the Internet and
immediately the software enthusiasts began creating portals for downloads
until they grew to around 400 strong. Some companies and clients then
realized that if they built a viral marketing application such as
a freeware executable or even a shareware application that they could
submit their program along with their website with direct incoming
links from top portals in the Internet that have been around since
time.
Benefits:
Not only will you benefit from top portals of software downloads and
their incoming links, but you may have a viral marketing application
that gets used and passed along. Viral marketing has benefited Hotmail.com
to its early successes and many other examples. Please consult a Meridian
Business Service Representative on ideas that will help you.
Example:
Thinking with the end in mind, unlike companies that build software
with the "if I build it they will come" mentality, we will
develop a software application that will be viral plus will be titled
with a targeted keyword that will help search engine optimization
from its linkpopularity from the 400 download sites. Then the key
to promoting the software will be to align with the various affiliate
software ware programs such as RegNow, eSellerate and the others.
Solution(s):
Meridian Business Services will do the following:
* Consult with and develop a software application
* Set-up features that meet affiliate software standards
* Set-up RegNow and eSellerate accounts
* Submit Software to 400 plus Download Freeware and Shareware Portals
* Manage Downloads, Questions, Follow-up Requests from Customers
* Manage 400 portals Updates, Emails and Resubmissions
* Coordinate all efforts to Client
NOTE: Ask us about thinking with the end in mind and
how this indirect approach to Internet marketing for all your campaigns
will benefit you versus the direct approach or 'if you build it they
will come' mentality.
-----
P. Business Networking
and Growth Development - ^Top^
Project Objective Background: (Monthly)
Many of our directories receive millions of visitors every month.
Depending on the business that you are in, we can find a home for
you in a variety of portals and targeted specific websites that fit
your needs.
Benefits:
Also, because many of our clients are what we consider "good
fits" for another we merge and then synergize the two so that
both will benefit. Whatever the marketing campaign, we never hold
out information to our clients. What works for one may work for another
and with those types of result oriented scenarios clients meet so
their advertising dollars can be stretched. Contact a Meridian Business
Service Representative to get a good feel of what we can do for you.
Example:
We and our business partners have developed a network of travel and
other directories:
Dental
Chiropractor
Health Products
Real Estate
Beauty Supplies
Exporting and Importing
Preschool
Education
Travel
Much More
Solution(s):
Meridian Business Services will do the following:
* Consult with you on ways to expand your business through directories
and portals
* Implement the process, layout the plan and reach of potential audience
and budget costs
* Develop specialized creative, images, banners etc.
NOTE: Some of the directories above mentioned are tied
into our current clients and business partners.
-----
Q. e-Commerce / Shopping
Cart Implementation - ^Top^
Project Objective Background: (Monthly or Occasionally)
Addressing the credibility of secure ordering and simplifying the
entire process keeps abandoned shopping carts all over the WWW. Abandoned
shopping carts equal missed opportunities and can usually stem from
simplicity and credibility.
Benefits:
Start improving your sales today. Have a Meridian Business Representative
overview your entire process, including your merchant account to start
improving your sales and cash flow problems. This consultation/implementation
alone could save you thousands of dollars and earn you profits in
the millions. What are you waiting for?
Example:
If you are currently not providing e-commerce on your site along with
up sales (second offers) and other opportunities to purchase items
Meridian Business Services has a solution for you on whatever budget
you want to work with.
Solution(s):
Meridian Business Services will do the following:
* Consultation of current possibilities and improvements
* Implementations of improved suggestions for credibility and simplicity
* Shopping Cart Development
* Up sale and Second Offer Implementations
* Much, much more
NOTE: Don't let this happen to you. 
-----
R. Postcards/Business
Card & Newsletters both Print and e-Mail - ^Top^
Project Objective Background: (Monthly or Occasionally)
Meridian Business Services is actually more than just an Internet
marketing agency, we also provide direct marketing tools for your
web site using the print industry.
Benefits:
We provide full color, full bleed business cards and post cards (web-cards)
on 10pt glossy paper. Before we do the actually printing (starting
at $49 per 1000) we give the client the opportunity to do an email
blast to their customer base using the same layout that we would then
send to the printer.
Get your message out with someone who understands the best of both
worlds, print and online.
Example:
High
quality business card samples are shown here.
Save On Business Cards is a Service Mark of Meridian Business Services
Your card will also include a FREE Grayscale back. Compare that to
other printers! Another plus is our satin finish can be written on
unlike UV coated cards. We have found that many clients like to add
comments on the back of the business card for special client reminders
including specials from their website.
Solution(s):
Meridian Business Services will do the following:
* Consult with what is the best strategy for business cards, web cards
(postcards) and how to effectively distribute offline and online
* Design Logo, cast layout both for online campaigning and offline
* Do email blast with either postcard or business card
* Ship and deliver full color business cards and postcards
NOTE: SaveOnBusinessCards.com
is a Service Mark of Meridian Business Services
-----
S. Newsletter Advertising
& Traditional Website Advertising (Banner Buys, CPM deals) -
^Top^
Project Objective Background: (Monthly or Occasionally)
As proclaimed earlier, every company with a website gets its message
out differently. Various niches can be found in all of the A-Z advertising
methods for Internet marketing, but for some companies, newsletter
advertising and other traditional website advertising methods is the
only thing that works besides of course having great search engine
rankings for your top 10 keywords.
Benefits:
Traditional website advertising generally comes in the form of Cost
per Thousand Impressions or CPM deals. Advertising on websites via
banner buys still is the general practice of today. However, many
sites have broken away from this form of traditional form advertising
because of lack of response and direct marketing success.
Occasionally, we are seeking this form of advertising for our clients.
We find targeted specific websites that also combine their website
presence with a popular opt-in email list. Finding such a website
with a popular newsletter is essential to some of our client's advertising
budget.
Example:
At Meridian Business Services our business partners provide many opportunities
for our clients to do newsletter advertising and traditional advertising
including affiliate publishing. One such client that we've worked
with in the past had a terrible experience with another search engine
marketing company. They tried many of the techniques above and spent
a lot of their money doing it. Until they found a targeted specific
website with an email subscriber list of around 45K. They quickly
put together a landing page and an email creative or two and ran 5
emails in a 2 month period. Overall, this particular client spent
around 5 thousand dollars in advertising and resource costs and made
over 19 thousand in gross sales. It's been over a year and they continue
to do monthly email buys with much success.
Solution(s):
Meridian Business Services will do the following:
* Research and consulting on whether this form of advertising will
work
* Creative setup for banners, creative, copy-right for both email,
website
* Monitor successes
* Renegotiate
NOTE: Targeted specific websites is the key factor
in making this successful or otherwise it won't be. we encourage our
clients to actively assist us in finding acceptable websites and email
lists in their targeted area to do advertising and then we assist
them in their efforts as well as working directly with our business
partners.
-----
T. Adsense by Google
CAMPAIGN - ^Top^
Project Objective Background: (One Time Set-up with
some monthly moderations)
New! Unleash the full revenue potential of your website.
If you are a web publisher and would like to learn about displaying
Google Adwords (CPC version) on your site, continue reading. Google
AdSense is for web publishers who want to make more revenue from advertising
on their site while maintaining editorial quality. AdSense delivers
text-based Google AdWords ads that are relevant to what your readers
see on your pages - and Google pays you.
Benefits:
Earn money when users click on AdWords ads displayed on your site.
Enhance user experience with relevant ads that will interest your
users.
Manage your own account with easy-to-use tools to track your earnings.
Get started fast and pay nothing to participate. Once approved, serve
ads in minutes.
Example:
Up and till now, we've been mention ideas to have targeted visitors
visit your website through advertising methods. Adsense is a campaign
that can return your advertising dollars back into your pocket. Please
consult with a Meridian Marketing Service representative is this is
a campaign that you should be doing in order to make a buck or two.
Solution(s):
Meridian Business Services will do the following:
* Consult with client whether this will be effective or not for them
* Research competitor ads that will not show up on Adsense campaign
* Modify campaign as new advertisers jump in the frey
NOTE: If you are concerned about posting your competitors
or those competitors that have same appearance as your site, this
campaign is not for you. Although, many highly visited sites make
a lot of money providing this service directly from their home page
and other targeted niche back pages.
U. A Tell A Friend
Service For Your Web Site - ^Top^
Project Objective Background: (One Time Set-up with
some moderations)
Announcing a "tell a friend" service that will add a professional
touch to your web site and help to build traffic. This is a highly
configurable viral marketing web tool that you can use to drive targeted
traffic to your web site.
Benefits:
A referral campaign that you can be proud of means that you will be
making the right impression with the recipient of the referral even
before they click through to your web site! If the recommendation
for your site is sent in a plain, poorly formatted, text-only email
then that is hardly likely to woo new visitors! And yet this what
so many 'tell a friend' scripts do. With a tell-a-friend campaign
you can choose from a selection of attractive styles and color schemes
for the email recommendation. That means that you will be making the
right impression with the recipient of the referral even before they
click through to your web site!
Example:
Discover how to bring 'best practice' email harvesting to your web
site. Without being a spammer, you collect information from your site's
visitors then you need to show them that you care about and will protect
their privacy. Meridian Business Services tell-a-friend email form
takes care of this for you in an effortless way. You can choose whether
or not to offer an 'opt in to mail list' check box on your customized
form.
As a web master resource tell-a-friend campaign is perfect - a refer
a friend service that looks cool, that adds smooth, professional functionality
to your web design, and at the same time it is an invaluable web tool
for driving traffic to your web site through the power of viral marketing.
Solution(s):
Meridian Business Services will do the following:
* Consult and setup customized form to match your needs
NOTE:
-----
V. Grassroots Campaigning -
^Top^
Project Objective Background: (Monthly or Occasionally)
Meridian Business Services have been hired by national companies and
startups to develop business strategies, public relations, promotions.
Benefits:
Getting connected is just one of the extraordinary benefits that our
customers reap by working with us and our business partners.
Example:
http://www.staskoagency.com/examples.html
Solution(s):
Meridian Business Services will do the following:
* Find the right resources to set-up their operations
* Provide new promotional and marketing ideas
* Generate positive publicity
* Set-up introductory meetings with potential businesses/clients
* Develop business meetings and presentations
* Compile business mergers and deals for clients
* Explore international business opportunities
NOTE: See what we can do for you: (http://www.staskoagency.com/)
The Stasko Agency is a Service Mark of Meridian Business Services
-----
W. Search Engine Mistreatment
Recovery from Previous Unethical SEO Firms and Other Negative Publicity
Cleanups - ^Top^
Project Objective Background: (Monthly or Occasionally)
Sadly, unethical SEO companies are still out there selling contracts
aimed to hurt the site owner in the long run if they are ever going
to break away.
Suppose you are the website owner who has just suffered the most
classic mistreatment of an unethical SEO firm - all the previously
done, paid-for work from your website has magically disappeared. Can
this happen to you?
There are two big areas of SEO that can lead to fraud -- undefined
work ownership and undefined services. Don't let vague contracts and
simple marketing packages lure you into an SEO relationship that's
ripe for abuse.
What is Undefined Work Ownership?
The gray area of SEO that doesn't often get discussed during the sales
process usually begins with undefined work ownership. Whether you
chose us as your SEO or another firm PLEASE make sure ownership is
detailed out.
At Meridian Business Services we make sure every aspect of our service
is addressed, cataloged and written out so there is no ambiguity.
If your contract is ambiguous with no ownership privileges that you
are aware of written on paper, then chances are your SEO is merely
collecting money from you to build them a website and business in
the end. Another thing to work yourself up on is if you are currently
paying a monthly fee for pay per click traffic. Without really knowing
where the traffic is coming from, there will be more ownership troubles
if the relationship is terminated with that SEO. To be sure that you
are on the right track with your current SEO, you should have them
catalog all the previous work that they've done for you so you'll
know what exactly is on the server that hosts your site, after all
you are paying for that hosting.
Another type of pricing model to be aware of is when an SEO firm
creates a new, optimized site that they promote (sometimes legit,
sometimes not), which generates new traffic to your main site that
isn't owned by you. If you are currently doing business with a company
like this and are charged with a pay per click model, beware. The
catch, however, is ownership and that's what we do at Meridian Business
Services. We make sure you are the owner and the final say is up to
you what we can and you want on that site. If you are currently under
an ambiguous model for pay per click with the SEO having full ownership
of the site, talk with us and we can give you inside information of
all the things you can do.
The other mistreatment of SEO firms is found in the undefined services
arena. SEO is a confusing industry and hopefully we can answer all
your concerns and doubts before a misunderstanding may occur. Unfortunately,
the easiest way to be taken advantage of is when a SEO firm gives
little explanation, if any, of what services you are buying or paying
for. For instance pay per click work is a quick way for a site to
gain high rankings. Not knowing if your SEO is providing pay per click
traffic can lead to poor lead generation and a host of other problems.
If you are unsure about how traffic is coming to your site and are
in doubt, let us give you a quick analysis of where that traffic is
coming from and we can determine what steps you can take.
Again, you the website owner needs to understand the tactics and
services being rendered to deliver results in this kind of campaign,
or track your conversion rates to be sure your per-click ROI can be
justified. But, if you use site stats as a check for this type of
campaign, you may still run into ownership problems if the ROI is
bad and you feel the firm is under performing and fire them.
Another payment model which really stinks by unethical companies
can be found in the pay per click directories such as Looksmart/MSN,
and pay per inclusion search engines like Inktomi. Throughout the
years we've run into companies contacting us who were paying extraordinary
amounts of money to be listed number one in Yahoo, MSN, and Google
but found out the hard way that they really weren't #1 for the organic
listings. The only way to be #1 in these engines is to pay the engines
directly, either through a pay-per-click program or a premium sponsorship
program. So before hiring someone to magically make you number one,
understand what it would cost to pursue those efforts either on your
own or with someone like us who knows all the ins and outs. Depending
on the uniqueness of the phrase anyone can be #1 in Yahoo and MSN
for $0.10 click if that's what you want. This is also true with Google's
Adwords boxes along the right hand side. Again, it may be cheaper
to do this on your own if you had just the right coaching rather than
paying some firm googles of dollars for them to mislead you with their
service on there own cost per click model.
Other issue that site owners run into is when their site gets banned
altogether from a search engine. They may have gotten caught up in
the hype of a SEO firm and due to unethical search engine optimization
such as IP stacking, cloaking and crappy doorway page generation website
owners alike come to us to help them out of the cold. Other clients
may come to us based on some form of negative campaign that is running
parallel to their efforts that maybe misleading their potential clients.
In either case, Meridian Business Services can help.
Benefits:
At Meridian Business Services we teach you all the dirty little secrets
that the other SEO firms don't want you to know.
Example:
Don't fall prey to vague and simple SEO marketing solutions. Whether
you want to or don't want to become the expert marketing consultant,
education is a must. If a SEO is not willing to educate you about
what they are doing then buyer beware. Another danger sign to be aware
if is if there is no contract, or if the contract is about a paragraph
long. Make sure you get a thorough contract from an SEO firm then
read it. Look for outlined services, ownership issues, termination
provisions, non-compete clauses, non-disclosures, etc.
Solution(s):
Meridian Business Services will do the following:
* Provide you with contracts detailing everything from ownership,
non-disclosures, non-compete clauses and other outlined services
* Get you back into Google if you have been blacklisted
* Assist with negative publicity counter-campaigning
NOTE: Again, if you're unsure of your SEO's tactics,
email or call Meridian Business Services or another reputable consultant.
Most of us will be happy to help you make an informed decision. To
effectively clean up fraud in this industry and educating our clients
is our business and is in every legitimate SEO firms' best interest.
-----
X. Blog RSS Feed and
XML Set-up and Submission - ^Top^
Project Objective Background: (Monthly or Occasionally)
If you have a lot of employees at your company then we recommend that
every employee learn to blog to benefit the business website.
Benefits:
Think of a blog as an always-on e-newsletter with more interactivity
built into it. There is an immediacy and realness to the interaction
between blog writer and blog reader that you don't get with an e-newsletter.
Readers can add comments to any blog post for all to see. Some of
our clients who blog call their Weblog their "email to everyone."
Anyone who reads the blog can see what everyone else is commenting
about it.
Confused? Click on "Comments" under Why Businesses Should
Blog.
http://www.debbieweil.com/archives/cat_blogging_for_business.html#000019
Example:
Employees need to download the Google toolbar http://toolbar.google.com/
or other important blogger programs and should be encouraged to blog
preferably at work and the employer should find ways to reward them
for their efforts. (Employees always have something important to rant
about based on a new testimonials from their personal conversations
and at also be encouraged to blog at home on their time.)
http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/Clients/
ALSO, businesses should have a collaborative blog overseen by the
same department that handles the newsletter along with a few others
to simultaneously run with the Newsletter.
Solution(s):
Meridian Business Services will do the following:
* Consult and Implement
* Create XML (RSS) feeds and submit to the blog portals to get into
people's Outlook via http://www.newsgator.com/ and other "news
aggregators."
* Pass on to the client and train how to blog successfully
NOTE: Why is the state of Utah and all their employees
in Utah being encouraged to blog? or Why should a company invest time
and money in setting up a blog?
http://www.eamonn.com/archives/000470.html
Will blogs replace e-newsletters?
Too soon to tell. What's clear is that it's all about the content.
Repeat, a blog is not a blog unless it's a great read. Good writing,
useful references, interesting connections.
This is a tall order. If you're already publishing an e-newsletter
as a marketing communications tool, you know how much work it is to
consistently create good content.
We predict that blogs will co-exist with e-newsletters and static
sites. They'll feed off one another. The push of an e-newsletter is
hard to beat. But the pull of a blog can be a lot more interesting.
Put it this way: scarcely ten years ago you might have asked, "Will
email replace the phone, fax and postal mail as the preferred means
of business communication?" Of course, we exclaim in hindsight.
So might it go with blogs.
-----
Y. Expired Traffic
Website Development and Domain Acquisitions - ^Top^
Project Objective Background: (Monthly or Occasionally)
When a domain expires and is available to be purchased again, wouldn't
you want to know if there is something that you can buy that would
benefit you? to be sure, we look at all the issues before acquiring
expired domains and respect the rights of the previous owners before
we do anything.
Benefits:
Fortunately for our clients, expired domain traffic along with traffic
that comes from domain acquisition is a great way to drive the right
type of traffic. Our turn around time on a website varies so please
consult a Meridian Business Service representative on what is involved
and how this will fully benefit you.
Example:
Like the mini-net campaign, we quickly build out a site respectful
to the search engines from the previous domain ownership and in no
time the client is pleased with its new website.
Solution(s):
Meridian Business Services will do the following:
* Develop a strategy for the year or duration of contract (E.g. create
1, 2 or even 14 sites)
* Develop websites on exact timetable decided upon
* Submit sites to DMOZ.org, Yahoo! and other Search Engines and Portals
(The majority of these sites already have Yahoo! and other search
engine listings.)
* Site redesign (This is the stage when an industrial can be created
along with more robust features.)
* Set up tracking analysis
* Report on progress
NOTE: A lot of times sites can be acquired by new ownership
if we just ask. We take the time to research sites that are anxious
to be acquired and negotiate a good price, other times we are able
to find domains that still have Yahoo! and other search engine listings.)
-----
Z. One-on-One Consultation
from a Representative of Meridian Business Services - ^Top^
Project Objective Background: (Monthly or Occasionally)
When creating a search engine or Internet marketing strategy with
Meridian Business Services, you will know exactly what our services
cost up-front, and we will establish a search engine optimization
strategy that fits both your web site's goals and your marketing budget.
The work we do at is all hand crafted and very personalized. Each
project is different. And we'd like to talk with you one on one about
your online marketing needs. Personal service, trust, and communication
are the top priorities at Meridian Business Services. We encourage
you to email us or call us at: 801-805-1086, and we look forward to
talking with you about your web site.
Benefits:
Wouldn't it be nice to pick up the phone and talk to a marketing specialist
who understands your business model and the many proven success stories
that work when you need it?
How many of our competitors provide that type of service?
If you are unsure, try calling one of our competitors that want your
business to promote your website and ask them this one question. Can
you offer all that Meridian Business Services to my business and if
you can, (usually by now they are lying if they answered yes) can
I talk to someone personally on the phone 24 hours a day 7-days a
week who actually will be involved with the fulfillment of my marketing
Campaigns?
There are many more marketing techniques not included in this A-Z
list so, if you have a marketing niche that wasn't mentioned we'd
love to hear about it and see if it can be expanded using our resources
and experience.
Example:
If you would like to inquire about our web marketing services, please
click here.
Solution(s):
Meridian Business Services will do the following:
* 9-5 telephone access to a client representative
* 24 hour support email
* Detailed explanations and honesty
* We'll read all the SEO industry newsletters, blogs, forums and conventions
so you don't have too unless of course you want to then we'll get
you updated on all the changes.
* Update you on latest changes in Internet marketing and search engines
if it pertains to you.
NOTE: We read anywhere from 5-10 newsletters a day,
dabble in the search engine forums and subscribe to a variety of monthly
digests that keep us in the loop of the latest changes in the industry.
Rest assured that if there's a change in an Internet marketing technique
or with the search engines we've heard about it when it happened.
Let your heart not be troubled because we will want you to take advantages
over your competitors long before they even know about the latest
marketing tip.
Again, what sets us off as different than traditional SEO agencies
and firms is that Meridian Business Services understand that your
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